Analysis of Factors Affecting the Marketing of Kola Nut in Ogun Sate, Nigeria

The study examined the Analysis of factors affecting marketing of kola in Ogun State, Nigeria.

Data were collected from Three Local Government Areas of Ogun State namely, Ijebu North, Odogbolu and Sagamu where 60 kola marketers in each of the kola markets in the area were randomly selected using multistage sampling technique. The study shows that most kola marketers are of age, married and are mainly female with little or no education. The factors that significantly affect the marketing of kola are the income earned per year by the marketers, source of kola nut and the preference of kola type consumed. It was recommended that the marketers be given some form of adult education and that kola production should be encouraged so as to increase the marketer’s source of buying kola nut particularly, the production of preferred kola nut by consumer which is the pink type.