Attitude of Farmers towards Information and Communication Technology (Ict) Tools

Agriculture sector is one among the foremost important sector in India which might be benefited with the utility of ICTs. Therein regards, extensive use of information technologies got to be promoted to farm level for transfer of technologies. The main target of the study was on the attitude of farmers towards information and communication technology tools in Anantapur district of Andhra Pradesh. Interview schedule was used for data collection from the farmers and appropriate statistical tools were used to analyze the collected data. Proportionate random sampling was used in the selection of one hundred and twenty (120) farmers as the sample of the study. The outcomes confirmed that the majority (73.34%) of farmers had medium level of attitude towards ICT tools followed by high (15.00%) and remaining (11.66%) of the farmers had low level of attitude towards ICT tools. Findings of multiple linear regression shows that all the fourteen independent variables put together contributed 75.80 per cent of the total variation in the attitude towards ICT tools by the farmers. The regression coefficient results revealed that the profile characteristics namely age, farming experience, farming experience in ICT tools, training undergone, social participation, innovativeness, economic orientation and risk orientation were found to be positively significant. Remaining profile characteristics viz., education, land holding, possession of ICT tools, annual income, extension contact, scientific orientation and cosmopoliteness were non-significant with the attitude towards ICT tools.